Rankings/Social Media

Social Media Power Rankings

49 brands competing for dominance in social media.

LinkedIn is only 45 points behind Meta — will they close the gap?

2nd

Social Media

708

Brand Power Score

#— by BPI

1st

Douyin

Social Media

677

Brand Power Score

#— by BPI

		Industry
#113#4 in cat.	W WeChat	Social Media	663	94.6	78.6	19.1
#176#5 in cat.	I Instagram	Social Media	647	98.0	46.2	19.9
#189#6 in cat.	R Reddit	Social Media	644	94.7	77.1	18.8
#212#7 in cat.	D Discord	Social Media	639	92.8	77.4	19.0
#215#8 in cat.	K KakaoTalk	Social Media	638	91.1	76.6	18.8
#242#9 in cat.	T Tencent	Social Media	632	76.4	80.6	17.8
#255#10 in cat.	Q QQ	Social Media	631	91.1	77.9	18.8
#279#11 in cat.	N Naver	Social Media	629	92.2	78.0	18.8
#289#12 in cat.	S Skype	Social Media	628	89.9	76.7	18.9
#305#13 in cat.	Z Zoom Social	Social Media	625	91.4	75.9	18.9
#310#14 in cat.	T Telegram	Social Media	624	89.5	77.5	18.8
#333#15 in cat.	X Xiaohongshu (RedNote)	Social Media	620	88.7	77.1	18.8
#366#16 in cat.	K Kuaishou	Social Media	615	87.6	70.0	18.0
#370#17 in cat.	T Threads	Social Media	615	91.1	76.4	18.8
#377#18 in cat.	W WhatsApp	Social Media	613	83.9	42.2	19.5
#384#19 in cat.	V VK	Social Media	612	68.2	68.2	16.9
#390#20 in cat.	T TikTok	Social Media	611	86.2	42.0	25.2
#397#21 in cat.	T Twitch Social	Social Media	611	89.9	76.9	18.8
#428#22 in cat.	S Substack	Social Media	607	87.0	75.4	18.8
#458#23 in cat.	P Plenty of Fish	Social Media	604	85.8	76.0	18.7
#481#24 in cat.	N Nextdoor	Social Media	600	85.7	76.9	18.8
#482#25 in cat.	V Viber	Social Media	600	86.4	76.3	18.6
#483#26 in cat.	G Grindr	Social Media	600	87.2	75.2	18.5
#527#27 in cat.	S Signal	Social Media	596	83.3	76.6	18.5
#547#28 in cat.	Y Yandex (Social)	Social Media	594	85.2	75.9	18.7
#571#29 in cat.	O OkCupid	Social Media	592	86.3	76.9	18.7
#602#30 in cat.	T Tumblr	Social Media	589	85.8	75.3	18.7
#603#31 in cat.	M Medium	Social Media	589	85.4	76.3	18.7
#621#32 in cat.	M Match.com	Social Media	587	88.2	75.4	18.8
#670#33 in cat.	B Bluesky	Social Media	582	86.4	76.2	18.6
#671#34 in cat.	Q Quora	Social Media	582	85.0	76.1	18.7
#731#35 in cat.	B ByteDance	Social Media	574	67.1	49.4	23.8
#815#36 in cat.	F Facebook	Social Media	565	92.6	46.6	17.7
#854#37 in cat.	L LINE	Social Media	562	57.2	39.8	16.8
#890#38 in cat.	W Weibo	Social Media	558	53.7	65.9	14.7
#974#39 in cat.	C Clubhouse	Social Media	552	81.3	75.0	18.7
#1110#40 in cat.	M Mastodon	Social Media	541	81.4	75.9	18.8
#1146#41 in cat.	B BeReal	Social Media	538	80.8	74.8	18.7
#1147#42 in cat.	T Truth Social	Social Media	538	78.1	75.3	18.7
#1160#43 in cat.	O OK.ru	Social Media	537	80.7	74.1	18.7
#1275#44 in cat.	S Snapchat	Social Media	529	70.1	67.8	17.8
#1600#45 in cat.	P Pinterest	Social Media	507	67.1	67.5	19.2
#2113#46 in cat.	X X (Twitter)	Social Media	465	77.8	39.1	11.2
#2253#47 in cat.	T Tinder	Social Media	455	54.5	38.0	16.1
#2466#48 in cat.	B Bumble	Social Media	429	46.3	62.2	17.7
#2790#49 in cat.	H Hinge	Social Media	395	43.3	34.4	21.2

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