Rankings/Social Media

Social Media Power Rankings

49 brands competing for dominance in social media.

LinkedIn is only 44 points behind Meta — will they close the gap?

2nd

Social Media

709

Brand Power Score

#— by BPI

1st

Douyin

Social Media

677

Brand Power Score

#— by BPI

		Industry
#114#4 in cat.	W WeChat	Social Media	663	94.6	78.8	19.1
#178#5 in cat.	I Instagram	Social Media	647	98.0	46.3	19.9
#190#6 in cat.	R Reddit	Social Media	644	94.7	77.3	18.8
#210#7 in cat.	D Discord	Social Media	640	92.8	77.6	19.0
#214#8 in cat.	K KakaoTalk	Social Media	639	91.1	76.8	18.8
#243#9 in cat.	T Tencent	Social Media	632	76.4	80.8	17.6
#249#10 in cat.	Q QQ	Social Media	632	91.1	78.1	18.8
#267#11 in cat.	N Naver	Social Media	630	92.2	78.2	18.8
#289#12 in cat.	S Skype	Social Media	628	89.9	76.9	18.9
#306#13 in cat.	T Telegram	Social Media	625	89.5	77.7	18.8
#307#14 in cat.	Z Zoom Social	Social Media	625	91.4	76.1	18.9
#334#15 in cat.	X Xiaohongshu (RedNote)	Social Media	620	88.7	77.3	18.8
#364#16 in cat.	T Threads	Social Media	616	91.1	76.5	18.8
#369#17 in cat.	K Kuaishou	Social Media	615	87.6	70.1	18.0
#379#18 in cat.	W WhatsApp	Social Media	613	83.9	42.3	19.5
#385#19 in cat.	V VK	Social Media	612	68.2	68.4	16.9
#390#20 in cat.	T Twitch Social	Social Media	612	89.9	77.0	18.8
#392#21 in cat.	T TikTok	Social Media	611	86.2	42.0	25.2
#425#22 in cat.	S Substack	Social Media	608	87.0	75.6	18.8
#461#23 in cat.	P Plenty of Fish	Social Media	604	85.8	76.1	18.7
#484#24 in cat.	N Nextdoor	Social Media	600	85.7	77.0	18.8
#485#25 in cat.	V Viber	Social Media	600	86.4	76.5	18.6
#486#26 in cat.	G Grindr	Social Media	600	87.2	75.4	18.5
#519#27 in cat.	S Signal	Social Media	597	83.3	76.8	18.5
#549#28 in cat.	Y Yandex (Social)	Social Media	594	85.2	76.1	18.7
#574#29 in cat.	O OkCupid	Social Media	592	86.3	77.1	18.7
#591#30 in cat.	T Tumblr	Social Media	590	85.8	75.5	18.7
#604#31 in cat.	M Medium	Social Media	589	85.4	76.4	18.7
#623#32 in cat.	M Match.com	Social Media	587	88.2	75.6	18.8
#672#33 in cat.	B Bluesky	Social Media	582	86.4	76.4	18.6
#673#34 in cat.	Q Quora	Social Media	582	85.0	76.2	18.7
#736#35 in cat.	B ByteDance	Social Media	574	67.1	49.5	23.8
#808#36 in cat.	F Facebook	Social Media	566	92.6	46.7	17.7
#840#37 in cat.	L LINE	Social Media	563	57.2	39.9	16.8
#882#38 in cat.	W Weibo	Social Media	559	53.7	66.3	15.0
#978#39 in cat.	C Clubhouse	Social Media	552	81.3	75.2	18.7
#1114#40 in cat.	M Mastodon	Social Media	541	81.4	76.1	18.8
#1135#41 in cat.	T Truth Social	Social Media	539	78.1	75.5	18.7
#1151#42 in cat.	B BeReal	Social Media	538	80.8	75.0	18.7
#1161#43 in cat.	O OK.ru	Social Media	537	80.7	74.2	18.7
#1289#44 in cat.	S Snapchat	Social Media	528	70.1	67.6	17.4
#1589#45 in cat.	P Pinterest	Social Media	508	67.1	67.6	19.2
#2117#46 in cat.	X X (Twitter)	Social Media	465	77.8	39.2	11.2
#2258#47 in cat.	T Tinder	Social Media	455	54.5	38.1	16.1
#2467#48 in cat.	B Bumble	Social Media	429	46.3	62.3	17.7
#2791#49 in cat.	H Hinge	Social Media	395	43.3	34.5	21.2

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