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Florida Keys & Key West
Monroe County Tourist Development Council.
—/10
Preliminary BPI
#2896 by Data
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Score Breakdown
Category Scores
Reach21.5
Connection66.0
Financial Strength26.4
Relevance50.0
Affinity39.0
Momentum17.6
Presence68.1
Activation31.0
Community50.0
Heritage74.1
Industry Position
#296 in Destinations70 points behind Visit Las Vegas
386 BPS456 BPS (Visit Las Vegas)
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