Gap

Fashion & ApparelUnited StatesFounded 1969gap.com

American casual clothing retailer navigating a brand transformation.

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Preliminary BPI

#2239 by Data

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Score Breakdown

Reach58.7

Connection24.0

Financial Strength71.1

Relevance7.0

Affinity59.1

Momentum16.5

Presence69.1

Activation37.8

Community50.0

Heritage76.6

#46 in Fashion & Apparel153 points behind Levi’s

456 BPS609 BPS (Levi’s)

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