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Gatorade

BeveragesUnited StatesFounded 1965gatorade.com

Sports drink brand dominating the hydration category for athletes.

/10
Preliminary BPI
#75 by Data
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Score Breakdown

Category Scores

Reach62.0
Connection50.0
Financial Strength80.7
Relevance100.0
Affinity75.6
Momentum16.9
Presence76.1
Activation58.0
Community50.0
Heritage77.8

Industry Position

#2 in Beverages8 points behind Coca-Cola
679 BPS687 BPS (Coca-Cola)

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