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Red Bull

BeveragesAustriaFounded 1987redbull.com

Energy drink brand and extreme sports media empire. Red Bull gives you wings.

/10
Preliminary BPI
#205 by Data
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Score Breakdown

Category Scores

Reach79.1
Connection100.0
Financial Strength38.8
Relevance58.5
Affinity78.1
Momentum18.8
Presence86.2
Activation65.7
Community50.0
Heritage69.6

Industry Position

#4 in Beverages47 points behind Coca-Cola
640 BPS687 BPS (Coca-Cola)

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