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H&M

Fashion & ApparelSwedenFounded 1947hm.com

Global fashion retailer offering affordable clothing and accessories.

/10
Preliminary BPI
#1397 by Data
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Score Breakdown

Category Scores

Reach73.9
Connection44.0
Financial Strength73.4
Relevance7.0
Affinity64.8
Momentum16.7
Presence71.5
Activation47.4
Community50.0
Heritage82.6

Industry Position

#34 in Fashion & Apparel88 points behind Levi’s
521 BPS609 BPS (Levi’s)

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