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Hardee’s

Restaurants & QSRUnited StatesFounded 1960hardees.com

Hardee’s — Restaurants & QSR brand.

/10
Preliminary BPI
#866 by Data
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Score Breakdown

Category Scores

Reach73.6
Connection76.0
Financial Strength71.1
Relevance6.7
Affinity72.6
Momentum18.0
Presence69.7
Activation63.2
Community50.0
Heritage79.3

Industry Position

#21 in Restaurants & QSR125 points behind Starbucks
562 BPS687 BPS (Starbucks)

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