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Hermes

Luxury FashionFranceFounded 1837hermes.com

Ultra-luxury French fashion house famed for Birkin bags, silk scarves, and equestrian heritage.

/10
Preliminary BPI
#348 by Data
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Score Breakdown

Category Scores

Reach66.9
Connection100.0
Financial Strength76.2
Relevance16.4
Affinity85.6
Momentum19.5
Presence86.2
Activation40.9
Community50.0
Heritage98.9

Industry Position

#3 in Luxury Fashion23 points behind Louis Vuitton
617 BPS640 BPS (Louis Vuitton)

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