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Ray-Ban

Luxury FashionItalyFounded 1936ray-ban.com

Iconic sunglasses brand known for the Aviator and Wayfarer silhouettes, owned by EssilorLuxottica.

/10
Preliminary BPI
#288 by Data
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Score Breakdown

Category Scores

Reach66.3
Connection84.0
Financial Strength38.1
Relevance78.2
Affinity75.6
Momentum19.0
Presence80.7
Activation62.6
Community50.0
Heritage85.1

Industry Position

#2 in Luxury Fashion12 points behind Louis Vuitton
628 BPS640 BPS (Louis Vuitton)

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