I
Illinois Fighting Illini
Memorial Stadium, State Farm Center basketball.
—/10
Preliminary BPI
#1529 by Data
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Score Breakdown
Category Scores
Reach56.3
Connection68.0
Financial Strength59.9
Relevance9.5
Affinity74.7
Momentum17.7
Presence71.4
Activation49.6
Community50.0
Heritage95.7
Industry Position
#304 in Sports Teams225 points behind Michigan Wolverines
513 BPS738 BPS (Michigan Wolverines)
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