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Krispy Kreme
Iconic doughnut chain famous for its Original Glazed and the Hot Now light experience.
—/10
Preliminary BPI
#1725 by Data
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Score Breakdown
Category Scores
Reach53.7
Connection56.0
Financial Strength62.2
Relevance12.6
Affinity72.0
Momentum17.8
Presence74.6
Activation44.7
Community50.0
Heritage84.8
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