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Lee

Fashion & ApparelUnited StatesFounded 1889lee.com

Lee — Fashion & Apparel brand.

/10
Preliminary BPI
#853 by Data
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Score Breakdown

Category Scores

Reach67.1
Connection90.0
Financial Strength68.5
Relevance13.0
Affinity71.7
Momentum18.5
Presence73.6
Activation46.0
Community50.0
Heritage92.9

Industry Position

#22 in Fashion & Apparel46 points behind Levi’s
563 BPS609 BPS (Levi’s)

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