P
—/10
Preliminary BPI
#27 by Data
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Score Breakdown
Category Scores
Reach71.6
Connection100.0
Financial Strength62.8
Relevance92.1
Affinity90.5
Momentum17.9
Presence77.9
Activation49.6
Community50.0
Heritage76.2
Industry Position
#14 in Sports Teams21 points behind Michigan Wolverines
717 BPS738 BPS (Michigan Wolverines)
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