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Patagonia

Fashion & ApparelUnited StatesFounded 1973patagonia.com

Outdoor clothing company known for environmental activism and sustainability.

/10
Preliminary BPI
#1541 by Data
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Score Breakdown

Category Scores

Reach58.4
Connection90.0
Financial Strength38.2
Relevance7.0
Affinity84.9
Momentum18.9
Presence81.1
Activation42.2
Community50.0
Heritage75.2

Industry Position

#37 in Fashion & Apparel98 points behind Levi’s
511 BPS609 BPS (Levi’s)

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