P
Pure Michigan
The statewide Michigan tourism campaign — iconic "Pure Michigan" voice.
—/10
Preliminary BPI
#2772 by Data
0 of 50 votes to unlock BPI Rank
How people are ranking this
0 votes
No ranks yet. Be the first →
50 more weighted votes to unlock BPI Rank for this brand.
Score Breakdown
Category Scores
Reach35.6
Connection48.0
Financial Strength28.8
Relevance50.0
Affinity38.3
Momentum17.6
Presence71.1
Activation40.4
Community50.0
Heritage57.4
Industry Position
#193 in Destinations54 points behind Visit Las Vegas
402 BPS456 BPS (Visit Las Vegas)
Compare Pure Michigan
See how Pure Michigan stacks up against any other brand in the index.