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Ralph Lauren

Fashion & ApparelUnited StatesFounded 1967ralphlauren.com

American fashion brand embodying classic luxury and aspirational lifestyle.

/10
Preliminary BPI
#1484 by Data
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Score Breakdown

Category Scores

Reach64.1
Connection50.0
Financial Strength69.9
Relevance7.0
Affinity72.0
Momentum18.7
Presence77.9
Activation42.0
Community50.0
Heritage77.2

Industry Position

#36 in Fashion & Apparel94 points behind Levi’s
515 BPS609 BPS (Levi’s)

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