S
Seattle Kraken
NHL's newest franchise, Pacific Division.
—/10
Preliminary BPI
#1844 by Data
0 of 50 votes to unlock BPI Rank
How people are ranking this
0 votes
No ranks yet. Be the first →
50 more weighted votes to unlock BPI Rank for this brand.
Score Breakdown
Category Scores
Reach59.0
Connection58.0
Financial Strength59.4
Relevance9.5
Affinity73.8
Momentum17.8
Presence73.5
Activation44.5
Community50.0
Heritage41.4
Industry Position
#333 in Sports Teams248 points behind Michigan Wolverines
490 BPS738 BPS (Michigan Wolverines)
Compare Seattle Kraken
See how Seattle Kraken stacks up against any other brand in the index.