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SMU Mustangs
Pony Express football legacy, Gerald J. Ford Stadium.
—/10
Preliminary BPI
#1308 by Data
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Score Breakdown
Category Scores
Reach57.6
Connection66.0
Financial Strength59.6
Relevance15.9
Affinity81.2
Momentum17.9
Presence72.3
Activation42.7
Community50.0
Heritage89.6
Industry Position
#253 in Sports Teams211 points behind Michigan Wolverines
527 BPS738 BPS (Michigan Wolverines)
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