Taco Bell

Restaurants & QSRUnited StatesFounded 1962tacobell.com

Mexican-inspired fast-food chain known for creative menu items and Gen-Z marketing.

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Preliminary BPI

#1004 by Data

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Score Breakdown

Reach64.2

Connection76.0

Financial Strength70.4

Relevance7.6

Affinity73.1

Momentum18.9

Presence77.3

Activation57.2

Community50.0

Heritage78.7

#22 in Restaurants & QSR138 points behind Starbucks

549 BPS687 BPS (Starbucks)

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