T
Texas Tech Red Raiders
Guns Up — Jones AT&T Stadium.
—/10
Preliminary BPI
#1451 by Data
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Score Breakdown
Category Scores
Reach57.5
Connection58.0
Financial Strength58.8
Relevance19.0
Affinity74.9
Momentum17.8
Presence74.2
Activation47.2
Community50.0
Heritage87.6
Industry Position
#292 in Sports Teams220 points behind Michigan Wolverines
518 BPS738 BPS (Michigan Wolverines)
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