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Tourism Australia
Federal government agency promoting Australia as a leisure and business travel destination.
—/10
Preliminary BPI
#2503 by Data
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Score Breakdown
Category Scores
Reach36.5
Connection64.0
Financial Strength30.1
Relevance50.0
Affinity39.0
Momentum17.8
Presence73.1
Activation46.7
Community50.0
Heritage59.1
Industry Position
#12 in Destinations31 points behind Visit Las Vegas
425 BPS456 BPS (Visit Las Vegas)
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