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Tourism Ireland
All-island body promoting the island of Ireland as a holiday destination internationally.
—/10
Preliminary BPI
#2704 by Data
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Score Breakdown
Category Scores
Reach32.3
Connection60.0
Financial Strength28.6
Relevance50.0
Affinity39.3
Momentum17.8
Presence71.7
Activation40.1
Community50.0
Heritage60.7
Industry Position
#152 in Destinations48 points behind Visit Las Vegas
408 BPS456 BPS (Visit Las Vegas)
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