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USAA

InsuranceUnited StatesFounded 1922usaa.com

USAA — Insurance brand.

—/10
Preliminary BPI
#1240 by Data
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Score Breakdown

Category Scores

Reach58.6
Connection40.0
Financial Strength74.3
Relevance37.9
Affinity64.5
Momentum17.7
Presence64.1
Activation43.5
Community50.0
Heritage87.8

Industry Position

#16 in Insurance93 points behind Discovery
532 BPS625 BPS (Discovery)

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