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Virginia Is For Lovers
Virginia Tourism Corporation — the longest-running tourism slogan in the US.
—/10
Preliminary BPI
#2712 by Data
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Score Breakdown
Category Scores
Reach35.6
Connection48.0
Financial Strength28.8
Relevance50.0
Affinity38.3
Momentum17.6
Presence71.1
Activation40.4
Community50.0
Heritage76.6
Industry Position
#160 in Destinations48 points behind Visit Las Vegas
408 BPS456 BPS (Visit Las Vegas)
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