V
Visit Arizona
Arizona Office of Tourism — the state's destination marketing arm.
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Preliminary BPI
#2733 by Data
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Score Breakdown
Category Scores
Reach35.6
Connection48.0
Financial Strength28.8
Relevance50.0
Affinity38.3
Momentum17.6
Presence71.1
Activation40.4
Community50.0
Heritage71.4
Industry Position
#172 in Destinations50 points behind Visit Las Vegas
406 BPS456 BPS (Visit Las Vegas)
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