V
Visit California
California's official destination marketing organization promoting travel to the state.
—/10
Preliminary BPI
#2588 by Data
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Score Breakdown
Category Scores
Reach39.1
Connection52.0
Financial Strength29.6
Relevance50.0
Affinity38.8
Momentum17.8
Presence74.0
Activation45.8
Community50.0
Heritage63.5
Industry Position
#77 in Destinations36 points behind Visit Las Vegas
420 BPS456 BPS (Visit Las Vegas)
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