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Visit Florida
Florida's official statewide tourism marketing organization.
—/10
Preliminary BPI
#2703 by Data
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Score Breakdown
Category Scores
Reach37.7
Connection48.0
Financial Strength28.8
Relevance50.0
Affinity38.3
Momentum17.6
Presence72.1
Activation40.4
Community50.0
Heritage64.8
Industry Position
#151 in Destinations48 points behind Visit Las Vegas
408 BPS456 BPS (Visit Las Vegas)
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