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Visit Iceland
Iceland's national destination marketing organization, known for bold experiential campaigns.
—/10
Preliminary BPI
#2633 by Data
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Score Breakdown
Category Scores
Reach29.8
Connection76.0
Financial Strength26.4
Relevance50.0
Affinity39.8
Momentum18.2
Presence72.0
Activation36.9
Community50.0
Heritage75.9
Industry Position
#110 in Destinations39 points behind Visit Las Vegas
417 BPS456 BPS (Visit Las Vegas)
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