V
Visit Melbourne
Visit Victoria — the Melbourne / Victoria DMO.
—/10
Preliminary BPI
#2639 by Data
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Score Breakdown
Category Scores
Reach37.3
Connection56.0
Financial Strength29.0
Relevance50.0
Affinity38.3
Momentum17.8
Presence71.9
Activation44.1
Community50.0
Heritage64.8
Industry Position
#116 in Destinations39 points behind Visit Las Vegas
417 BPS456 BPS (Visit Las Vegas)
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