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Visit Santa Barbara
Santa Barbara's official DMO — "The American Riviera".
—/10
Preliminary BPI
#2872 by Data
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Score Breakdown
Category Scores
Reach21.5
Connection66.0
Financial Strength26.4
Relevance50.0
Affinity39.0
Momentum17.6
Presence68.1
Activation31.0
Community50.0
Heritage78.4
Industry Position
#273 in Destinations69 points behind Visit Las Vegas
387 BPS456 BPS (Visit Las Vegas)
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