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Visit Sweden

DestinationsSwedenFounded 1995visitsweden.com

Sweden's national tourism board.

/10
Preliminary BPI
#2591 by Data
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Score Breakdown

Category Scores

Reach38.3
Connection56.0
Financial Strength29.7
Relevance50.0
Affinity38.5
Momentum17.8
Presence73.0
Activation42.6
Community50.0
Heritage65.4

Industry Position

#80 in Destinations36 points behind Visit Las Vegas
420 BPS456 BPS (Visit Las Vegas)

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