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Zurich Tourism
Zürich Tourismus — the city's official DMO.
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Preliminary BPI
#2547 by Data
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Score Breakdown
Category Scores
Reach37.3
Connection56.0
Financial Strength29.0
Relevance50.0
Affinity38.3
Momentum17.8
Presence71.9
Activation44.1
Community50.0
Heritage85.9
Industry Position
#48 in Destinations33 points behind Visit Las Vegas
423 BPS456 BPS (Visit Las Vegas)
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