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Yum! Brands
Parent company of Taco Bell, Pizza Hut, and KFC restaurant chains.
—/10
Preliminary BPI
#1915 by Data
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Score Breakdown
Category Scores
Reach40.7
Connection32.0
Financial Strength68.4
Relevance16.0
Affinity78.8
Momentum18.3
Presence79.2
Activation53.3
Community50.0
Heritage64.1
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