Z

Zara

Fashion & ApparelSpainFounded 1975zara.com

Fast fashion retailer known for rapid trend-to-store production cycles.

/10
Preliminary BPI
#762 by Data
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Score Breakdown

Category Scores

Reach76.6
Connection56.0
Financial Strength80.1
Relevance11.6
Affinity71.3
Momentum18.4
Presence78.4
Activation55.1
Community50.0
Heritage74.5

Industry Position

#17 in Fashion & Apparel38 points behind Levi’s
571 BPS609 BPS (Levi’s)

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