Axe

Beauty & Personal CareUnited KingdomFounded 1983axe.com

Unilever men's grooming brand known globally as Lynx in some markets.

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Preliminary BPI

#1372 by Data

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Score Breakdown

Reach57.0

Connection50.0

Financial Strength79.8

Relevance17.6

Affinity66.4

Momentum17.0

Presence71.8

Activation51.5

Community50.0

Heritage71.4

#39 in Beauty & Personal Care122 points behind Gillette

523 BPS645 BPS (Gillette)

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