B
Barilla
World's largest pasta producer and a leading brand in Italian baked goods and sauces.
—/10
Preliminary BPI
#2086 by Data
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Score Breakdown
Category Scores
Reach47.7
Connection50.0
Financial Strength40.5
Relevance14.6
Affinity77.9
Momentum17.9
Presence72.0
Activation52.3
Community50.0
Heritage94.5
Industry Position
#34 in Packaged Food & Snacks156 points behind San Miguel
468 BPS624 BPS (San Miguel)
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