Doritos

Packaged Food & SnacksUnited StatesFounded 1966doritos.com

Doritos — Packaged Food & Snacks brand.

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Preliminary BPI

#538 by Data

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Score Breakdown

Reach73.9

Connection100.0

Financial Strength71.6

Relevance7.6

Affinity81.2

Momentum17.9

Presence74.0

Activation55.8

Community50.0

Heritage77.5

#4 in Packaged Food & Snacks29 points behind San Miguel

595 BPS624 BPS (San Miguel)

See how Doritos stacks up against any other brand in the index.