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McDonald's
World's largest restaurant chain by revenue, serving 69M+ customers daily.
—/10
Preliminary BPI
#383 by Data
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Score Breakdown
Category Scores
Reach83.0
Connection64.0
Financial Strength72.8
Relevance20.7
Affinity74.6
Momentum18.3
Presence78.4
Activation76.1
Community50.0
Heritage84.2
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