B
Bath & Body Works
Specialty retailer of personal care products, fragrances, and home scents.
—/10
Preliminary BPI
#1064 by Data
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Score Breakdown
Category Scores
Reach57.4
Connection60.0
Financial Strength69.2
Relevance17.6
Affinity81.4
Momentum16.9
Presence79.9
Activation53.4
Community50.0
Heritage68.1
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