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Britannia
Leading Indian food company known for biscuits, dairy, and bakery products.
—/10
Preliminary BPI
#1532 by Data
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Score Breakdown
Category Scores
Reach39.3
Connection38.0
Financial Strength68.4
Relevance35.4
Affinity78.3
Momentum18.7
Presence72.4
Activation43.3
Community50.0
Heritage92.5
Industry Position
#24 in Packaged Food & Snacks112 points behind San Miguel
512 BPS624 BPS (San Miguel)
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