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Campbell's
Iconic food company known for condensed soups and snack brands.
—/10
Preliminary BPI
#1179 by Data
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Score Breakdown
Category Scores
Reach44.2
Connection36.0
Financial Strength70.5
Relevance40.9
Affinity76.4
Momentum17.3
Presence77.9
Activation48.8
Community50.0
Heritage95.5
Industry Position
#15 in Household Goods106 points behind Colgate-Palmolive
535 BPS641 BPS (Colgate-Palmolive)
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