T
Tide
America's leading laundry detergent brand owned by Procter & Gamble.
—/10
Preliminary BPI
#367 by Data
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Score Breakdown
Category Scores
Reach54.6
Connection36.0
Financial Strength82.2
Relevance73.1
Affinity75.0
Momentum17.5
Presence73.6
Activation55.9
Community50.0
Heritage82.9
Industry Position
#3 in Household Goods26 points behind Colgate-Palmolive
615 BPS641 BPS (Colgate-Palmolive)
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