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Charmin
Procter & Gamble toilet paper brand known for its bear mascots and "Enjoy the Go" tagline.
—/10
Preliminary BPI
#1233 by Data
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Score Breakdown
Category Scores
Reach43.0
Connection24.0
Financial Strength84.6
Relevance46.2
Affinity71.6
Momentum17.2
Presence67.9
Activation44.0
Community50.0
Heritage86.6
Industry Position
#18 in Household Goods109 points behind Colgate-Palmolive
532 BPS641 BPS (Colgate-Palmolive)
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