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Cheetos
Cheetos — Packaged Food & Snacks brand.
—/10
Preliminary BPI
#1018 by Data
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Score Breakdown
Category Scores
Reach66.2
Connection72.0
Financial Strength71.7
Relevance6.1
Affinity76.2
Momentum17.7
Presence71.1
Activation55.2
Community50.0
Heritage82.4
Industry Position
#12 in Packaged Food & Snacks76 points behind San Miguel
548 BPS624 BPS (San Miguel)
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