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China Resources
Chinese state-owned conglomerate with diverse businesses in consumer goods, healthcare, energy, and real estate.
—/10
Preliminary BPI
#2192 by Data
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Score Breakdown
Category Scores
Reach48.2
Connection20.0
Financial Strength81.5
Relevance3.2
Affinity68.4
Momentum17.7
Presence74.1
Activation29.4
Community50.0
Heritage84.6
Industry Position
#38 in Household Goods181 points behind Colgate-Palmolive
460 BPS641 BPS (Colgate-Palmolive)
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