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Clorox
Manufacturer of cleaning products, household items, and professional solutions.
—/10
Preliminary BPI
#1602 by Data
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Score Breakdown
Category Scores
Reach49.7
Connection28.0
Financial Strength68.5
Relevance32.8
Affinity71.5
Momentum16.7
Presence69.8
Activation48.0
Community50.0
Heritage89.3
Industry Position
#28 in Household Goods134 points behind Colgate-Palmolive
507 BPS641 BPS (Colgate-Palmolive)
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