D
—/10
Preliminary BPI
#1283 by Data
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Score Breakdown
Category Scores
Reach64.1
Connection56.0
Financial Strength70.4
Relevance11.8
Affinity70.5
Momentum17.8
Presence72.7
Activation56.7
Community50.0
Heritage75.2
Industry Position
#19 in Household Goods112 points behind Colgate-Palmolive
529 BPS641 BPS (Colgate-Palmolive)
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