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Reese's
Peanut butter cups and candy brand owned by The Hershey Company.
—/10
Preliminary BPI
#561 by Data
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Score Breakdown
Category Scores
Reach71.7
Connection94.0
Financial Strength72.5
Relevance10.6
Affinity82.3
Momentum17.9
Presence74.1
Activation50.8
Community50.0
Heritage86.6
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