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Dove

Beauty & Personal CareUnited KingdomFounded 1957dove.com

Personal care brand championing real beauty and body positivity.

/10
Preliminary BPI
#904 by Data
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Score Breakdown

Category Scores

Reach66.3
Connection50.0
Financial Strength78.0
Relevance13.7
Affinity77.1
Momentum17.5
Presence80.0
Activation53.7
Community50.0
Heritage80.1

Industry Position

#31 in Beauty & Personal Care88 points behind Gillette
557 BPS645 BPS (Gillette)

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