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Estee Lauder

Beauty & Personal CareUnited StatesFounded 1946esteelauder.com

Prestige beauty company with portfolio including MAC, Clinique, and La Mer.

/10
Preliminary BPI
#1468 by Data
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Score Breakdown

Category Scores

Reach59.7
Connection56.0
Financial Strength69.4
Relevance7.8
Affinity73.0
Momentum17.2
Presence76.5
Activation46.6
Community50.0
Heritage82.9

Industry Position

#43 in Beauty & Personal Care129 points behind Gillette
516 BPS645 BPS (Gillette)

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